The National Latina Institute for Reproductive Health (full disclosure: that’s my day job) and Catholics for Choice recently ran two Spanish language radio ads in NYC, scheduled in conjunction with World AIDS Day.
The radio ads appeal to people of faith with one of the 60-second spots noting that: “I’m Catholic and there is nothing more important to me than protecting family and love. That’s why I talked to my grandson about condoms.”
The first ad features a grandmother speaking about her grandson, a gay man, who hears that Catholics are not supposed to use condoms. She tells her grandson, “I took care of you because I love you and if you love that man, you’ll take care of him, too.”
The second ad features a couple and models language that couples can use when discussing the importance of love, faith and condom use in their relationship. The ad concludes, “We are Catholics and people of faith and we know sex is sacred and that we need to take care of each other. And this means using a condom every time we have sex.”
Pretty tame right? Well not according to Univision. They refused to run the ads on three of their radio stations in NYC, despite the fact that these organizations were willing to pay for them. To add insult to injury, Univision recently received an Cable Positive award for their work on HIV prevention with the Kaiser Family Foundation. Apparently HIV prevention is cool, but talking about condoms is a no go? Or maybe it was the queer theme of the first ad that caused the rejection.
Anyways, if you want to send an email to the President and COO of Univision Radio telling him he should run the ads, go here.